We don't even know for sure that Apple is working on a
video iPod (though we'd lay down our hard
earned bucks betting they were, no doubt), but Creative's obviously not taking any chances in attempting to predict
their next move with the Zen Vision. But
besides finally announcing the price of the Vision ($400, which will undoubtedly severely undercut a video iPod
offering), Sim Wong Hoo apparently believes their war on Apple is only small fries—what they're really after is the
whole living room. Sour grapes for a losing battle? Well, exactly what they'll be doing to try and annex that territory
has yet to be seen, but they're apparently placing a lot of stock in a new audio processing technology they're calling
Xtreme Fidelity (X-Fi, for short), which they think we'll see in just about every kind of device eventually.
[Thanks, Jake]