Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

The oldest of the "three screens" -- television – is generally far from the wisest. Sure, an endless array of set-top boxes and AV components packed with processors have appeared in the last few decades to use its screen as a surrogate, and now a high-definition, display for video games, PC content, Web pages, multimedia, videoconferencing and other entertainment. But while much television programming -- especially news and sports programs – has become cluttered with contextual trivia and tickers, the core TV viewing experience has remained stubbornly passive. Now, though, with backers citing the need to reclaim appeal from PCs and cell phones -- especially among multitasking kids, teens and young adults -- the first screen is fighting back.

Correctly recognizing that upconverting DVDs posed a serious challenge to high-definition discs, the backers of HD-DVD focused on the mandatory Internet connectivity of its players and support of it in some of its late content (the movie 300 was one of the best showcases). In HD-DVD's defeat, the Blu-ray camp has picked up the cause via BD-Live, part of the Blu-ray 2.0 specification. A forthcoming title that will take advantage of the Internet connectivity is Disney's 50th anniversary platinum release of its classic Sleeping Beauty. And it is not your wicked stepmother's princess.

Intel is looking to simplify things by adding more processors. Yeah, doesn't sound all that sensible to us, ether, but stay put. Okay. Ready for some acronyms? Their just-announced EP80579 Integrated Processor features a system on a chip design that integrate the Pentium M core with a Memory Controller Hub (MCH), I/O hub (ICH) and data path acceleration engines (among other things dependent upon model). They believe these new Integrated Architecture (IA) chips will simplify consumer electronics like set-top boxes and MIDs due to their consolidated design that will reduce incompatibility issues. Intel also says portable devices will benefit from the new processors' energy efficiency. Speeds run from 600MHz on up to 1.2GHz and all sport a 256KB L2 cache. As for when this new tech will end up in your cable box or MID, no news on that just yet. In other words, don't call your provider just yet.

Ever since we got our hands on Samsung's Media Center Extender at CES last year, we've wondered how the CE giant's rendition would stack up against the rest. Rather than build the Media Center Extender functionality into a TV the way HP has, or make a completely separate set-top-box like Linksys or D-Link, the $200 MediaLive Media Center Extender is designed to be a companion product for Samsung HDTVs. It can be mounted to the back of certain Samsung sets, and with the help of HDMI-CEC, the TV's remote will control the box even while it's out of sight -- of course, this begs the question of whether or not it will work with other TVs, but we'll just have to wait and try it ourselves when it launches next month. Oh, and in case you don't know already, Media Center Extenders are not just another media streamer, because it will allow you to have the full (almost) Vista Media Center experience -- including the ability to watch live HD from CableCARD tuner -- on any TV (connected wired or wirelessly) in your house.

Might want to slow down there, Samsung -- don't want to pull anything by cranking out too many new HDTVs at a time. Yep, Sammy's letting loose a few more sets today alongside the Series 7 plasmas and Series 9 LCDs: the September-bound Series 8 LCD HDTV line. The Series 8 850 (rose accents) and Series 8 860 (deep blue accents) only differ in color, while they both pack a 1080p Ultra Clear panel, Auto Motion Plus 120Hz technology, a 50,000:1 dynamic contrast ratio, InfoLink RSS reader, DLNA certification, 4-millisecond response time and twin down-firing speakers with an integrated subwoofer. You'll also find a built-in NTSC / ATSC / ClearQAM TV tuner, a DNIe Pro video processor, swivel stand and four HDMI-CEC ports (among others). The pain? $2,699.99 for the LN46A850, $3,399.99 for the LN52A850, $2,799.99 for the LN46A860 and $3,499.99 for the LN52A860. Got all that?

Not a huge fan of the LCD HDTV? Is plasma more your style? Fantastic, because Samsung just took the (official) lid off of the already spotted 7 Series plasma lineup. Featuring the outfit's Touch of Color design, a 1,000,000:1 dynamic contrast ratio, daytime / nighttime calibration options and a DNIe Pro video processor, this trio makes no bones about which rival it's gunning for. The entire crew also features InfoLink RSS access, a USB 2.0 port (WiseLink Pro), DLNA compatibility, four HDMI-CEC jacks and 1080p panels. Read up on the full rundown of specs in the read link, and prepare to hand over $2,799.99 for the 50-inch PN50A760, $4,499.99 for the 58-inch PN58A760 or $5,499.99 for the 63-inch PN63A760 sometime next month.

Can't say we're surprised to see 'em, but Sammy has done its due diligence by pumping out the official verbiage for the 9 Series LCD HDTVs that were leaked late last week. These second-generation LED-backlit sets feature 1080p Ultra Clear panels, Auto Motion Plus 120Hz technology, 1,000,000:1 dynamic contrast ratios, the familiar Touch of Color design and a smattering of networking technologies like InfoLink (RSS access) and WiseLink Pro. Additionally, both the 46-inch LN46A950 (pictured) and 55-inch LN55A950 feature 4-millisecond response times, down-firing speakers with a built-in subbie, an integrated NTSC / ATSC / ClearQAM tuner, four HDMI-CEC ports, a PC input, Ethernet socket and a pair of component jacks. Look for each to land next month for $3,199.99 and $4,199.99, respectively.

SIM2's DOMINO line -- okay, SIM2's entire line -- isn't known for being the cheapest bunch. The new DOMINO D60, however, is actually affordable by said company's standards, checking in at just 4,995 US dollars. This 1080p beamer is based on Texas Instruments' DarkChip3 0.95-inch DMD chipset and includes a single-chip DLP projection system, BrilliantColor, three different preset modes (Cinema, Dynamic, and Standard) and three user-customizable memories. It's shipping now for those with fat wallets.

Be still, our hearts! After watching the wireless HD / HDMI sector fumble along for years on end, a team of mega-corps have finally agreed to push their self-interests aside and collaborate on a standard. WHDI creator AMIMON has joined forces with Motorola, Samsung, Sony and Sharp in order to form "a special interest group to develop a comprehensive new industry standard for multi-room audio, video and control connectivity" utilizing the aforementioned Wireless Home Digital Interface technology. Reportedly, the group will have a standard completed before 2009 dawns, but we all know how easily these things can get pushed under the rug. Nevertheless, the overriding goal here is to "enhance the current WHDI technology to enable wireless streaming of uncompressed HD video and audio between CE devices such as LCD and plasma HDTVs, multimedia projectors, AV receivers, DVD and BD players, set-top-boxes, game consoles and PCs." A tall order, sure, but one we're elated to see taken on. Full release (and promo spot) after the break.

Back in May, TiVo's VP of product marketing got all of our hopes up that the next announcement involving it and Amazon would include HD Unbox content. As you can very clearly see, this is most certainly not the case. Instead, we have the immense pleasure of informing internet-connected Series2, Series3 and TiVo HD owners that they can now buy wares from Amazon without leaving their couch. If browsing through Amazon's extraordinarily huge store with just a remote sounds appealing to you, you're in luck (and mildly insane). Also of note, the new Product Purchase feature will enable advertisers to "market products sold through Amazon on any broadcast or cable network, any TV show, or via any of TiVo's extensive interactive advertising features." In other words, next time you see Dwight using that iconic shredder, you can buy that bad boy right then and there. Take that, Staples.

[Via Zatz Not Funny]

Can't wait to understand what Netflix integration on the Xbox 360 will be like? Stop daydreaming and click on past the jump then, as Major Nelson takes you through the entire process on video. We could continue on explaining how easy it looks to navigate to one's Queue, press play and pop some popcorn, but we'd rather let the aforementioned expert handle that.

[Via Xbox 360 Fanboy]

AOC did a stellar job of knocking off some rust and catching our eyes with the downright stylish 2230Fm, and the inclusion of a self-sustaining media player was also worthy of a closer look. Thankfully, the kind folks over at Gear Diary managed to get ahold of one such unit and put it through the paces, and in the end, it seems as if more positives were noticed than negatives. As an LCD, it was viewed as top notch; visuals were crystal clear, colors were sharp and accurate and ghosting was non-existent. The built-in audio and slideshow players were lackluster at best, but the integrated video player did a phenomenal job of handling a myriad formats and making things look right at home on the 22-inch panel. Granted, we still wonder who will actually use said media player if this gets connected to your home computer anyway, but for those who've conjured up a plan, hit the read link for the full review before buying blind.

We can't help but love when a plan comes together, and if you've been hesitant about replacing your kitchen hood while secretly longing to redirect those funds towards a new LCD, there's a compromise staring you right in the face. Faber's luxurious Imago+ multimedia hood boasts a stainless steel / glass finish, fits nicely above your range and includes a 19-inch LCD TV with a 1,440 x 900 resolution, 300 cd/m2 brightness and 850:1 contrast ratio. Unfortunately for you Americans, the internal tuner caters to DVB-T signals, though the decent lineup of ports will allow you to connect up other sources of content. Mum's the word on a price, but again, those having to ask will probably be forced to pass.

[Via Appliancist]

So much for early 2008 or even July for that matter. Sony's David Reeves now confirms that PlayTV -- the €99 PS3 TV tuner / DVR add-on -- will hit the UK on September 10th. The service will then march onto the continent before completing the European rollout in December -- Australia and New Zealand get theirs in January or February. Notably, the service will in fact record television in the background without interrupting your regularly scheduled gaming regimen thanks to the recent 2.41 firmware PS3 update. Phew, for a moment we felt threatened by a lack of manufactured distractions.

[Via gamesindustry.biz]